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Cultivating a Healthier and Happier Workplace Culture

On April 19, the Associated General Contractors of California (AGC) and Procore teamed up to officially launch the first ever full-length Project Engage. The year-long program offers interactive cohorts, hands-on learning experiences, and one-on-one executive coaching exclusively to AGC members.

The main objectives of Project Engage are to increase leadership capacity, elevate team engagement, and celebrate business success. Ultimately, the program seeks to demonstrate how implementing a holistic strategy around workplace culture can result in greater profitability and productivity. By providing a proven system, visual tools, and innovative processes, Project Engage can empower participants to grow as leaders and also develop future leaders.  

“Project Engage was created by the industry for the industry,” said Steve Zahm, president and chief culture officer at Procore. “The goal is to provide the construction industry with the leadership tools necessary to become the employers of choice for the future.”

Project Engage kicked off with an in-person executive experience at the Procore Headquarters in Carpinteria with over 40 participants. Over the course of three days, participants from across the United States came together to begin the journey toward building a positive company culture.

AGC National tasked head of education advancement Meredith Woods with observing the first day of Project Engage; but after the opening session, Woods decided to extend her visit. Moved by what she had witnessed, Woods ended up participating in all three days of the event and plans to take part in the year-long program.

“The first thing I noticed was the energy of the room and the welcoming atmosphere,” said Woods. “I’ve participated in a lot of programs and events, and I get excited when I can tell a group of people is there to make real change. I’m excited to continue the work, I love that this program isn’t a one-and-done thing.”

During the event, participants delved into the Procore culture flywheel, practiced implementing a diverse set of self-awareness tools, and learned about the difference between mindless and intentional leadership. In addition to the culture and leadership sessions, participants were also able to engage in an industry-specific session on change management led by Kassy Morris, head of construction education at Procore and Morgan Traynor, industry consultant for general contractors at Procore.  

“Feedback from the NOVA team from last week is incredibly positive! I received many exciting calls and emails from our team members who attended,” said Thiel Harryman, vice president of operations at The NOVA Group. “The NOVA team is also very happy with the cohorts and coaches they are paired with. This is very exciting for NOVA and we look forward to sending other NOVA employees to the program in the future.”

For the remainder of the program, participants will continue their growth and development in learning cohorts focused on leadership, culture, business, and industry advancement.

Check back in on this blog post when the program reaches its halfway mark in September. We’ll provide an exclusive inside look at the participants’ experience, progress, and learnings.