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The People of Procore: Zenette Dorsey, Strategic Product Consultant

In this series, we spend time getting to know some of the people who make up the Procore culture.

As a Strategic Product Consultant out of the Procore Austin office, Zenette Dorsey offers guidance and best practices to Procore customers as they onboard and begin using Procore tools. Procore strategically places employees who have come from the construction industry into this role in order to better connect with users and provide customers with best practices on utilizing the system. Zenette is a construction industry veteran, having spent over eight years in the field.


You built your career in the construction industry and now work at a construction software company. What keeps you passionate about construction?
Construction has this element of unpredictability that keeps things new and exciting. There is never a dull day in the field. If you like to learn, construction is one of the best fields to be in. You’ll learn something new every day. One of the most rewarding feelings is completing a project. My favorite project was a high-profile highway that took five years to complete. To this day, when I drive down that highway, I get flashbacks to all the time that went into this fulfilling project. Now, working at Procore, my responsibility is around delivering new products to companies that help them build better and more efficiently. To contribute to the impact the construction industry has on the world makes you feel a part of something bigger.

What is your favorite part of your job as Strategic Product Consultant?
I love working with our Product team. It gives me the same feeling of contributing to something greater, which working in the field did too. In both cases, you’re building and managing projects. If a client shares an idea of something new we could implement, I get to sit down with them and our teams to conceptualize the project. Whether it’s helping build software or structures, there’s the same cycle of creating something new. I love to be a part of that.

**How have you seen Procore impact the lives of our customers? **
Procore’s drawing tools are really popular. We recently released new drawing features and I held a webinar for clients to walk them through how to use them. People were ecstatic over the fact that they could overlay two drawings and easily identify changes--it makes their job easier.

Construction moves so quickly and circumstances are continually changing. Being able to easily see what direction projects are moving really gives you a good working knowledge of any project. Clients have told me this feature alone reduces rework, and therefore loss of money and time. I get so excited to see features like this because I remember the challenges I had when I was in the field and how products like this would have made those projects run much more smoothly.

Are there any books that have impacted your life?
A couple of years ago, I was struggling to find my place in the construction industry. As a woman in a predominately male-dominated field, I had no idea how to reach the professional results I wanted and ask for what I deserved. One day, I met my mother-in-law for brunch and she brought along the book “Knowing Your Value: Women, Money, and Getting What You're Worth” by Mika Brzezinski. I read it meticulously. The lessons from the book guided me through how to stand up for myself. Those lessons continue to impact many aspects of my personal and professional life to this day. It can be hard to ask for the things you want, even for what we know we are worth, but if you’re doing the work, you shouldn’t be afraid to offer up receipts.

What is an accomplishment you’re proud?
I am honored to volunteer my time with some incredible organizations in the Austin area. I am most involved in The Junior League of Austin, an international women’s volunteer non-profit that provides opportunities centered around developing local women’s potential and improving the community. We work with programs like Coats for Kids and Food in Tummies. It grounds me to do work for others and to provide for people who are not getting their basic needs met, like a warm coat or the ability to eat over the weekend. It helps puts my life into perspective.