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Welcoming Procore’s New VP of DEIB

We are thrilled to announce the appointment of Rubiena Duarte as vice president of diversity, equity, inclusion and belonging (DEIB) at Procore.

This critical role is responsible for driving diversity and inclusion initiatives that enhance Procore’s culture of belonging. Rubiena will also partner with our customers to build a more inclusive and diverse construction industry.

Rubiena joins us from The Walt Disney Company where she served as vice president of diversity, equity, and inclusion. There, she led the development and implementation of critical diversity and inclusion strategies to support all businesses and leaders across the globe and was an expert and advocate for inclusion practices both inside and outside the company. Rubiena also held leadership positions at Manulife, Dell, and HP.

I had a chance to get to know Rubiena professional and personally throughout the interview process and here are the takeaways from those conversations:

What are you most excited about in your new position?

I’m excited about being part of a technology company that is literally building the world. Even better, there is strong leadership commitment to DEIB from the top and it is encouraging that Tooey is committed to this important work within Procore and the construction industry.

You've been in the industry for over 20 years, a lot has changed in the DEIB space since you first embarked on your career. What changes do you expect/hope will take shape in the next couple of years?

The progress and increased awareness that has taken place over the past three years will continue. It will be more important for leaders to demonstrate their commitments through action and taking accountability. Social issues that impact underrepresented groups around the world will continue and having leadership step up, demonstrate commitment and at times be vulnerable will be necessary for the success of companies.

What does belonging mean to you?

To me, belonging is about everyone feeling they can truly be themselves – no matter the environment – and ensuring that they don’t have to hide any part of who they are. When belonging becomes ingrained in the workplace, that’s when companies see a positive impact on employee morale and better business outcomes.

How do you handle stress?

I have learned to pause and take a moment for myself. This often involves stepping away from work or the situation, getting some air and going for a walk. I have recently started hiking and there is something about being outside in nature (even in cold Toronto weather) that helps with stress and clearing my mind. Pausing and removing myself from what’s causing the stress for a moment allows me to break down what really is the cause and how to manage it.

Outside of the office, what brings you joy?

My family is my number one in life. I have an 18-year-old daughter, a 15-year-old son and husband of 25 years. We entertain at home often and I am intentional about being around those who have positive energy. I also belong to a few women’s groups in Toronto where we come together, network and support each other.

To learn more about Procore’s Diversity, Equity, Inclusion and Belonging efforts, please visit this page.